Amul distribution strategy authorstream presentation. The distribution channels help businesses meet their marketing sales. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in distribution channels. Market analysis and sales development of amul milk. The distribution channel of amul holds a lot of potential in affecting the demand or sales of amul products 12.
Slide 15 segmentation,targeting and positioning of amul. Scribd is the worlds largest social reading and publishing site. Amul spurred indias white revolution, which made the country the worlds largest producer of milk and milk products. Effectiveness and efficiency of distribution channels in fmcg. Information about the comparative packs and prices of all the competitors existing in the market. Housewives are interested in ready made products because they do not want to cook. Presentation on distribution network management of amul presented by. Jan 31, 20 amul the taste of india report on the product mix and distribution of amul products. Pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 2019 assignment for. The project delves into the workings from the distribution aspect of an fmcg organization, in detail. Prof vinod dumbre department of business management padmashree dr. Mar 17, 2019 the swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul.
Amul distribution network project slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A project report on pro one manual pdf distribution channel and demand of amul. Study of retailers satisfaction towards distribution channel of amul. Sales and distribution management of amul free download as powerpoint presentation. Project on amul 149 views amul final pdf 4610 views amul. A project report on distribution channel and demand of amul. Amul, in western india gujarat cooperative milk marketing federation. The study was undertaken with the following objectives. Milk marketing federation or gcmmf is the marketing entity for the state of. This report covers the product mix of amul across all categories, studies its distribution model in india and has an in depth study on the distribution channel of amul products in the state of goa. Frozen food products marketing and distribution challenges in. Sep 21, 2016 amul spurred indias white revolution, which made the country the worlds largest producer of milk and milk products.
It was suggested by a quality control expert in anand. Project report on sales and distribution management pdf. Brand equity because of the excellent products, the top of the mind positioning, the fantastic distribution and supply chain channels and finally the point of purchase branding and advertising of the amul girl, amul. Compiled by ayushi srivastava, chandan pandey, gursimran singh sethi, jaya maurya, raj singh, rohit. Sep 21, 2012 to study the distribution channel and demand of amul beverages in hubli for example, every friday, without fail, between 10. Amuls distribution channel free download as powerpoint presentation. Amul essentially uses indirect action advertising to create a long term relationship with the consumer and never resorted to aggressive selling tactics. To study the distribution channel and demand of amul beverages in hubli for example, every friday, without fail, between 10. Amul is recognized for well established distribution and delivery network for dairy products.
A study on distribution channels distribution channels are behind every product and service that consumers and business buyers purchase every where. You will find amul present even in small towns and villages. Amul is the top brand for ice creams and dairy products. Distribution strategy amul concentrates on breaking the bulk. Amul products are transported in bulks to stores and therefore channels that minimize the cost and handling amount is used. Amul download and upload project reports related to amul. In the fmcg segment the role of a excellent distribution channel becomes even more crucial because the delivery of fmcg product is confined to day to day basic. Pdf in the appearance of globalization and liberalization, both brand and. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. Hence in order to survive and thrive in a highly competitive market you have to have a distribution channel which has no problem at any point of the distribution channel. Amul distribution channel distributors retailers consumers 5. In this study two distribution channels of amul products in jammu were identified viz. This provides appropriate level of service and helps reduces the cost. A case study of amul cooperative in india in relation to organizational design and operational efficiency dr.
It is the apex organisation of the dairy cooperatives of gujarat, popularly known as amul,which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Oct 12, 2015 channel objectives vary with product characteristics. Sep 11, 2015 amul distribution network project slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In amul s case marketing strategy and branding have been the mantras of success as amul brand is one of the super brands of indian market and it has established its contract with customers. They drew on amuls experience in project planning and finishing. Distribution channel amul free download as word doc.
If you continue browsing the site, you agree to the use of cookies on this website. This year amul is focusing on inducting distributers having expertise in servicing such specific market segments. Amul, being an fmcg company, attaches a lot of significance to the distribution aspect of its business. The network of amul company follows an umbrella branding strategy. Amul the taste of india report on the product mix and distribution of amul products. It takes a lot of time and effort to prepare shami kababs1 and they have to be made in a minimum quantity at home. A study on consumer buying pattern towards amul milk dissertation submitted to the padmashree dr. Its success has not only been emulated in india but serves as a model for rest of the world. This is one company which is strong in urban as well as rural distribution. Rupali satsangi abstract organizational structure can improve the working condition of an organization and a poor structure can ruin all the possibilities of openness, dynamism and decisionmaking. It is a brand name managed by an apex cooperative organisation, gujarat cooperative milk marketing.
A project report on distribution pro photo july 2012 pdf channel and demand of amul beverages in hubli. Frozen food products marketing and distribution challenges in a developing country case study. Last year, they are divided the retail market into 14 specific segments to achieve further distribution efficiency. A distribution channels is a set of inter dependent organization involved in the process of. Nov 23, 2018 amul generally uses the current news scenario with a bit of sarcasm and wit for their promotion which usually connects with the audience well. Sep 02, 2018 brand equity in the marketing strategy of amul. A study on distribution channels distribution channels are behind every product and. New products check out this vast and evergrowing range of tasteful amul delectables.
This is possible only if the distribution channel right from the producer to the consumer is well organized. In 2002 gcmmf bagged indiasmost respected company award. I company cf distributer retailer consumer and ii company. Amuls distribution channel warehouse service industries. B m vyas, recentlysaid, amul is not a food company, it is an it company in the food business. Sales and distribution management of amul recruitment milk. Market analysis and sales development of amul milk marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. The brand name amul, sourced from the sanskrit word amoolya, means priceless. Amul the brand name amul is an abbreviation for anand milk union limited. Pdf firms that desire to do business in large emerging markets need to develop. Sep 07, 20 amul the taste of india report on the product mix and distribution of amul products. Marketing strategy of amul amul marketing and business strategy. Project report sales and marketing of amul curd and milk submitted to. About us the amul modelthe birth of amulit all began when milk.
Because of the excellent products, the top of the mind positioning, the fantastic distribution and supply chain channels and finally the point of purchase branding and advertising of the amul girl, amul finds itself in a very strong position where its brand equity is concerned. A project report on distribution channel and demand of amul beverages in hubli. Patil university in partial fulfilment of the requirements for the award of the degree of masters in business administration submitted by. Segmentation,targeting and positioning of amul bbamantra. Amul download and upload project reports related to amul on. Amul anand milkproducers union limited, formed in 1946, is a dairy cooperative movement in india. Amuls success led to the creation of similar structures of milk producers in other districts of gujarat. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online.
Download as doc, pdf, txt or read online from scribd. In amuls case marketing strategy and branding have been the mantras of success as amul brand is one of the super brands of indian market and it has established its contract with customers. It has been a great learning experience visiting amul plant at anand,gujarat. Amul the taste of india report on the product mix and distribution of. Dr verghese kurien, founder chairman of the gcmmf for more than 30 years 19732006, is credited with the success of amul. It has huge supply chain and distribution networks across india and has strong link back to the sourcing farmers.
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